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Posts Tagged ‘Ladyfest Ottawa’

Three cheers for the holidayification of Tarts ‘n’ Crafts

October 25th, 2009

Cheer 1:

Earlier this year, I designed a new poster for Ladyfest Ottawa’s 2009 craft sales, called Tarts ‘n’ Crafts. They recently asked me to rejig the look for the upcoming holiday event, using more festive colours and incorporating falling snow. Here’s the web version of the updated poster:

I played around with actual six-sided snowflakes and even looked around for Photoshop brushstrokes, but since the original design was already so detailed, I thought I should go with less literal elements — and went with just the suggestion of flakes, blurs and shapes. The white specks and details were all done in Corel Painter on my Wacom Cintiq (as was the “XO” illustration). Closer up:

As with the initial design, this was a really fun project (I think that every time I get to use the tablet ;).

Cheer 2:

One other update I had to make was to add the logo of the Ten Oaks Project, the beneficiary of the event. As a complete fluke, I’d actually done the design of the Ten Oaks logo almost exactly a year ago; I tell you, Ottawa is a tiny town. Here’s a closer-up look at the logo:

Cheer 3:

Helping out with the poster doesn’t mean I don’t still have to apply and sweat over whether or not I make it into this show. This time around, they got three times the number of applications as there are spots. So I’m happy and very relieved to say that… I got in. Woohoo!

Event details:
- Ladyfest Tarts ‘n’ Crafts Holiday Sale: Sat. Dec. 5th from 10 am – 5pm at the Jack Purcell Community Centre (320 Jack Purcell Lane, Ottawa); $2 admission (proceeds to support women in the Ottawa Arts Community)

Drop by and say hello if you’re in town! This’ll be a terrific event with plenty of amazing DIY gift ideas… If I looked particularly exhausted that day, it’ll be largely due to the fact that the event is exactly one week after my wedding! Hooo boy.

Are YOU doing any upcoming craft shows? Are you ready???

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Tarts n’ Crafts — the making of a look

April 24th, 2009

Above is the web version for a poster I recently put together for the Ladyfest Ottawa folks — for the Tarts n’ Crafts sale, where I’ll be partaking as a vendor. I was thrilled to have made it into the show in the first place, so when they also asked me to help out with a new look for their posters this year, I was doubly stoked. The added bonus that my logo could go on the poster and LFO website was icing on the cake (or tart, ha ha!).

This was a particularly fun project, so I thought I’d share the steps we took to get to the final piece. We started with a briefing, where I learned that they wanted a funky, hands-on look to go with their cheeky new show name, something where they could change up background colours for the different seasons.

I did all the illustration on my beloved Cintiq, and came up with:

The committee agreed that 1a worked better for them. They asked that I try it with a purple background, swap the imagery so that it read “XO” (which is, of course, more commonly written than “OX”, unless you’re talking bovine), and replace the overly-literal tart with something crafty. Once I’d done that, we ran with it, making the letters more similar in size and with a couple of different colour variations:

They went with mock up 3a — and here’s the final poster in its entirety, with a close-up:

These Ladyfest shows are definitely the most funky and hip craft sales I’ve been to. For all you Ottawa folks (or for anyone who’ll be visiting the city for Mother’s Day weekend), drop on by the Jack Purcell Community Centre (320 Elgin) on Saturday May 9th, between 10 a.m. – 5 p.m. I’ll be there with my jack and jill line, PLUS giclée prints and NEW shirts designs too. Can’t wait, and hope to see you there!

Visit the facebook event page for Tarts n’ Crafts (complete with product pics!) here.

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